Privé unveiled the first series of Fall 2018 campaign, shot by Giseok Cho. Featuring Privé’s co-creative director’s self portrait, the campaign was art-directed by both Danyl Geneciran and Byun Baekhyun himself.
Defining the ideal concept of streetwear can be taken from its counterculture of hip-hop and its staples that also defines Privé––comfort. Materials from combed cotton to polyester, one can consider Privé comfortable as its go-to piece without destroying a polish style.
Following a successful inaugural in July 2018, Privé releases a 9-piece limited collection exclusively designed by Byun Baekhyun (BBH).
The first release features pieces with distinct personal touches around the concept of “Fearless”—a term that is significant to the artist, wherein he incorporates images like measuring tapes and barcodes portraying the sense of immeasurable fear.